Welcome to The Chronicles of Trevor, the only blog that's always Movin' On Up, and takes things one day at a time.
But as 2024 comes to a close, I just want to say that this year has been an excellent year for lost media.
Three of the most baffling lostwave songs have been found:
The original photo sources of The Backrooms were found on the 2003-era site for
THE NEW "REVOLUTION RACEWAY".
And just 1 day ago, the 22-year-long search for a late 70's logo that followed such hits as The Jeffersons, The Facts of Life, and One Day at a Time, has finally concluded. This is the story of the search for the T.A.T. Communications Company production logo.
T.A.T. was founded in 1974 by the late, great famed TV sitcom producer Norman Lear, alongside comedian Jerry Perenchio. Their general partnership later acquired Embassy Films Associates from Avco Corporation, an aviation services provider, in 1982. They then decided to rename T.A.T. to Embassy Communications, and they merged their new film studio into T.A.T., which means that they had to issue updated prints of their shows with the Embassy logo, which looks like this:
Later on in 1986, Embassy became a unit of The Coca-Cola Company, who owned Columbia Pictures at the time. After Coke bought Embassy, a byline reading "a unit of The Coca-Cola Company" was added into the logo.
Later on, Columbia Pictures was spun off under its former corporate name of "Columbia Pictures Industries Inc.", and Col. decided to just release all their shows under the "Columbia Pictures Television" banner for the next years, until the Columbia-Tristar merger happened. Then in 2002, Sony decided to rename CTTV into Sony Pictures Television, and remove any and all references to Screen Gems Television, Columbia Pictures Television, or TriStar Television. Heck, not even Embassy was safe.
But back to T.A.T. Communications. The name of the company is reference to a saying Norman Lear used to refer to the struggles of working in the TV industry, which is an abbreviation of the Yiddish phrase "Tuchus Affen Tisch", which means "to put one's butt on the line".
This company's logo has been a topic of discussion for various production logo enthusiasts, in what is known as the "logo community". Ever since the height of the Closing Logos Group on Yahoo! Groups, about 2002-2003, this rare logo was discussed of many people on the forum. People thought the logo looked somewhat like this:
A white computer-animated star was said to rise to the top right of the rounded rectangle in the logo.
Later on, in 2018, YouTube user "pannoni 4" uploaded an aircheck of CBS commercials during an episode of One Day at a Time, where a T.A.T. logo was partially found. The logo was cut off by a CBS network ID.
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We found i- |
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Get CBS'd LOL >:] |
Also, someone found another instance of a logo getting CBS'd. |
Here, the 1981-1993 20th Century Fox Television "20th TELEVISION Fox III" logo is getting cut off by the CBS Eye.
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But I digress. Finally, 22 years after the search for the T.A.T logo finally concluded on December 28th of this year, when YouTube user "Bored's VHS Pile" uploaded the closing to a rerun of a 1980 reprint of a 1975 episode of The Jeffersons, recorded from a Betamax tape. Prior to about 1979, T.A.T. would only be credited inside the end credits of the shows they produced. They introduced an on-screen logo later that year, with a 12-note monophonic synthesizer jingle composed by a producer at T.A.T., John Maxwell Anderson, which is
officially titled "T A T Logo", both according to the ASCAP Repertory.
Here is the logo itself:
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The still image of the final product |
And here's the logo in motion.
Well, I just wanted to share this find, because I thought that it was the greatest lost media find, besides the ones listed above.
Just saying...